The Forever Campaign supports Collingwood’s vision to unite and inspire people through the power of sport.
- To be a high performance club with outstanding resources and people.
- To be a club that helps the disadvantaged and the vulnerable.
- To be a club that supports our players to be their best
- To be a club that is consistently successful on and off the field
- To be a club that has world leading technology and facilities.
- To be a club that welcomes all and champions inclusion and equality.
- To be a club that fosters innovation and encourages big ideas.
- To be a club that supports the growth and development of sport for women
- To be a club that engages with Indigenous and multi-cultural communities
- To be a club that supports people with a disability to lead happier more active lives.
- To be a club that honours our history and the achievements of the past.
- To be a club that lives by the ethos of ‘Side by Side We Stick Together’